PR WRITING / COPYWRITING / EDITORIAL
Writing & Copy
Writing across audiences, formats, and purposes — from professional press materials to creative and analytical work.
Overview
My writing experience spans public relations, digital content, promotional communication, and academic analysis. Across these formats, I focus on clarity, storytelling, research, and adapting language to the audience and objective.
Bay Swag — Damaged Thoughts
Press Release
FYI Brand Group · July 25, 2025
A professional press release announcing Bay Swag’s debut album, Damaged Thoughts, highlighting its featured artists, emotional themes, and musical narrative. The headline uses the album title as a double meaning to communicate the project’s themes.
Additional PR Writing
Bay Swag - One Sheet
A one sheet on Bay Swag which formally presented all his major achievements in his career along with the statistics of his highest performing songs and videos.
Back To School Fest - Media Alert
A media alert highlighting the "who, what, when, and where" of this social impact event.
Creative & Promotional Copy
LoudEye Album Announcement Post
A LoudEye announcement post of our change of direction as well as announcing a debut album after six singles.
Academic Fender Campaign
An academic speculative work campaign, in which I created a campaign for Fender where each Squier bullet guitar would come with a 50 dollar waiver for a Fender Frontman 10g amp.
Academic & Analytical Writing
Jazz by Toni Morrison Analysis
A mid-semester essay on Jazz by Toni Morrison, exploring the themes of the dead girl in Morrison's beloved trilogy. This essay connects the novels Beloved and Jazz through the motif.
ASPCA Landing Page
A mock landing page designed by me for ASPCA, reimagining how the page could look and how certain phrases can stand out.