BRAND IDENTITY / CREATIVE DIRECTION
LoudEye
An independent New York-based music project built through creative direction, branding, original content, and live performance.
Overview
Founded in 2023, LoudEye is an independent New York-based alternative rock project that I co-founded and helped develop into a creative brand. What began as a musical collaboration evolved into a larger undertaking involving visual identity, digital content, live performances, and audience engagement. Through LoudEye, I've combined my interests in music, communication, and creative storytelling to establish a presence within New York City's independent music scene.
My Role
As Co-Founder and Creative Director, I oversee LoudEye's creative identity, promotional strategy, and project development. My responsibilities include producing original content, managing social media, coordinating live performances, communicating with venues and promoters, and overseeing music releases. I also handle much of the project's creative production, from songwriting and recording to developing promotional concepts and organizing their execution.
Creative Direction
My approach to LoudEye's creative direction focuses on developing an identity that reflects the project's experimental sound and personality. Currently the project is focusing on developing it's musicianship further, with a big 2027 year planned ahead which includes a new album, music videos, and a professionally recorded live set.
Brand Development
Building LoudEye has required establishing an identity beyond the music itself. I helped shape the project's visual presentation, online presence, and promotional approach while developing relationships with New York City venues and promoters. Through consistent content creation and audience engagement, LoudEye's Instagram content has generated over 3 million cumulative views. The experience has strengthened my understanding of how creative direction, communication, and brand strategy work together to develop an independent project.
It's All The Same (Debut Album)
I oversaw the creative development and release preparation for LoudEye's album It's All the Same, coordinating musical production, promotional planning, and visual collaborators. The project reflects my approach to combining artistic identity with cohesive communication across different media.