CONTENT STRATEGY / SOCIAL MEDIA / EVENT PROMOTION
Digital Campaigns
Developing original content, connecting with audiences, and promoting an independent music brand.
Overview
As Co-Founder and Creative Director of LoudEye, I developed and executed social media content and promotional strategies to grow the project’s online visibility and support its presence in New York City’s independent music scene.
Instagram Reels
Both of these videos used humorous, relatable music-focused content to engage audiences online.
Both of these videos are now archived and not visible due to our current campaign shift strictly towards not posting skits.
2,114,992
Views
219,000
Likes · approximately
1,124,602
Views
56,000
Likes Approximately
Content and Promotional Approach
Social Content
I created original social media content and developed promotional messaging for LoudEye, bringing the project’s music and personality into its digital presence.
Audience Engagement
Humorous, relatable music-focused content offered a way to connect with audiences online. Not every successful post was part of a formally planned campaign.
Live Event Promotion
I developed promotional messaging and helped coordinate live performance opportunities, connecting LoudEye’s online presence with its activity in New York’s independent music scene.
Event Promotion
Promotion for Punk Night at Arlene’s Grocery complemented LoudEye’s digital presence by sharing a live performance opportunity alongside its social content.
Skills Demonstrated
Content development, social media strategy, creative direction, digital storytelling, and event promotion.